Jake Kul·ju [kool-you] —noun | Freelance & marketing copywriter / creative consultant.

Events & Content: so happy together.

Imagine handing your client a pre-event marketing piece, broad social media marketing, an event-preview, full event coverage with a feature-style article, attendee-interviews and follow-up marketing material all sold as one package.

By selling your clients a content package, you are handing them a succinct, effective and efficient product that previews their event, gives it full coverage, generates potential press interest and provides them with useful post-event marketing material and data.

An event's success is largely determined by turnout and customer satisfaction: two objectives that are directly influenced by strategized content.

Gathering content is gathering data. When you publish a stream of content about your client and their event you are gathering a broad set of data about the attendees and their realtime experience of the event. This is valuable data that can be organized into a product and used for marketing.

People gathering around an idea, an issue or a vocation are interested in experience. Part of today's event experience is realtime content, social media and online event coverage that has meaning.

By archiving this material both you and your clients increase website traffic and event exposure.

Once you delve into the idea that content matters, you'll quickly see that what you write about your events really does make a difference.

Contact me today. Let's talk about the possibilities.